San Antonio, Tx Lease Up
If you’re looking to lease up your apartments in the San Antonio, TX area, Happy Hour Company can help you generate apartment marketing ideas by hosting parties and events for residents and friends.
Happy Hour will help you establish your brand and community, ensuring that residents will be aware of your apartment complex and feel inclined to rent.
This event marketing company serving San Antonio, TX will ensure a higher resident retention rate and overall satisfaction with the property.
What is property lease up?
Property lease up is the time between the launch of a new apartment complex and six to 12 months after opening. During this time, it’s essential that an apartment community generate apartment marketing ideas and establish a brand. By the end of a successful lease up, occupancy should be in the high 90s and the residents should be paying above average market rent.
Property Lease up strategies
Before property lease ups can take flight, it’s important for property owners or marketing managers to have several things in order:
Set up a website
Even with banners and phone numbers, potential residents won’t buy until they have access to a high-quality website with all relevant information
Set up local business listings
While organic traffic from banners and drive-by cars helps with property lease up, it’s important that new communities have an online presence where interested renters can easily find more information
Photo and videos on website
For potential buyers, visual content is the most important thing. If renters can’t envision or see what a space looks like, they won’t be inclined to buy
Set up Google Analytics
Google Analytics can give you good insight into how your users interact with your website. It’ll help you determine where traffic is coming from, what pages they look at and how long they stay on the site.
Event Marketing
While there are a variety of property lease up strategies and apartment marketing ideas, perhaps the most effective is event marketing.
Event marketing is the process of promoting a brand, product, or service by hosting events that can be done in person or online. While a digital footprint is an important step, event marketing strategies help your property stand out in a crowded marketplace. Whether your event is a dinner, webinar or community event, it offers property owners a unique way to interact with customers and potential buyers. Happy Hour Company is your go-to event marketing specialist in San Antonio and Houston, TX for luxury apartments events in the San Antonio area. We make it easy for property managers to host special events that help increase property lease ups and strengthen their brand.
Why Event Marketing?
Event Marketing has proven to be one of the best strategies to strengthen a business, whether it’s a property lease up, establishing a new restaurant or promoting a service. It is known to build brand awareness, increase customer engagement, get leads, and educate prospects. Hosting in-person events helps humanize the process and enables customers to gain an emotional tie to the brand or service. Event marketing also helps you engage with your target audience and gain an understanding of their needs and interests.
Types of Events
There are a variety of event marketing ideas and creative event marketing strategies.
The type of event will depend on the type of company, target audience, accessibility and other factors. Among the most popular digital marketing event ideas are webinars and live-streams.
This ensures that people who can’t physically be at event, still engage with a company and what they have to offer. Perhaps the most effective marketing events however, are in-person events.
There’s nothing quite like being face-to-face with current property residents, potential renters, or community members.
Happy Hour Company specializes in these luxury apartment events in San Antonio and Houston, TX and ensures that residents are pleased with their property and community connections.
Resident Retention Events
An important aspect that any property leaser or manager should understand is the importance of resident appreciation events.
Resident turnover is expensive and will cost much more to replace than to keep. The key to resident retention, then, is giving them a reason to stay and promote your property.
The best way to do that is planning resident retention events and resident appreciation events. Happy Hour Company will be your ally throughout the process. They specialize in resident retention events by hosting parties that enable residents to make friends in the community and transform them into brand ambassadors for their apartment complex.
Whether it’s a pool party, cocktail hour, or live concert, Happy Hour will be your corporate event planner and execute all aspects of the party.
Benefits of Resident Events
Well-executed resident events benefit both the residents themselves, and the property managers. Residents are continually looking for a sense of community and engagement.
When they attend a property event, they are able to have a fun time, meet fellow community members and are more likely to renew their lease. These resident appreciation events will help them feel more at home and integrated with their neighbors.
The resident retention events that Happy Hour can arrange also benefit property managers because they can save leasing companies valuable time and money.
Not only will their load be lightened, but their residents will be more satisfied and willing to stay after attending one of Happy Hours epic parties.
Happy Hour Services
Our company is designed to increase resident satisfaction and retention rates, help local properties establish their brand, and integrate local establishments into the community.
Our resident events are meant to foster a sense of friendship and help people engage in their communities.
Our special events are catered toward the residents and their interests. We aim to design activities that will engage people and help them have an enjoyable time. Our event marketing strategies are full service and designed to create special moments.
Resident Happy Hour
At apartment buildings and condos with over 200 residents, we provide inexpensive happy hours for those over 21-years-old.
Residents are sent emails notifying them of the upcoming happy hour with the cocktail, craft beer/bar & restaurant sponsoring the event. Residents are ID’d when they arrive and given 3 drink tokens.
The drink tokens are different colors, all redeemable at the Happy Hour for different drinks.
Using these tokens, resident at the happy hour can get:
- Featured Cocktail
- Craft Beer
- 2 nd Drink of Their Choice
The third token can only be redeemed after the first hour of the Happy Hour has past to ensure that no one is over-served.
Catering
We work with partner restaurants to provide appetizers and finger foods at discounted rates.
This not only helps you introduce your residents to local restaurants in San Antonio, and it also makes sure everyone that comes to your event leaves satisfied.
Spirit Guide
Our sponsoring distilleries and breweries provide a spirit guide to teach residents about local spirits and beers in the San Antonio, TX areas.
Yoga and Beer Flights
Live Music
We have a list of local musicians we frequently work with that can provide music at an event. 90% of the booking cost goes directly to the musicians.
Live Band Cost
Solo Act
- $4/person
Full Band
- $4/person
Entertainment
We provide games such as corn hole, ladder golf, giant jenga, giant connect 4, at no extra cost.
This is ideal for residents who want to get to know their neighbor and feel connected with others. These games and entertainment help residents get to know new people in an interesting setting. Games are contingent on space and availability.
Themed Events
The Happy Hour Company can also host a variety of themed events, catered to residents and their needs.
We have thoughtfully generated events that help bolster resident retention rates and help them become integrated in their respective communities.
Some of our themes include:
- Casino Night
- Succulent Potting Party
- Mug decoration
- Sports-themed parties
- Face-painting
- Acrobats & Contortionist
Whatever you have in mind, The Happy Hour Company can accommodate your needs and collaborate with local companies to create an unforgettable event.
How Much does an Apartment Happy Hour Cost in San Antonio?
200-300 Unit Communities
- catering available on request
301-600 Unit Communities
- catering available on request
601+ Unit Communities
- catering available on request
While most of our clients throw one Happy Hour per month, we are able offer special packaging and pricing to communities needing more than one event per month.
Each month’s happy hour will feature a cocktail served at a local bar from the surrounding area, and rotating local craft beer.
The Happy Hour Company helps properties increase their brand awareness, improves resident retention rates and promotes local business in San Antonio.
Trust Happy Hour to be your all inclusive corporate event planner, you won’t be disappointed.
